Off-Page SEO: Link Building and Popularity
Off-page SEO is search engine optimization efforts from outside the website.
Optimizing from within the website, or on-page SEO alone is often not enough to get high rankings in search results. Especially for a new website that has not had an audience, unless the competition keyword is low enough.
Search engines like Google have a bot in charge of crawling on the internet. Google's crawler is called Googlebot
Googlebot moves from website to website through links listed on every page of the website. From the data collected by Googlebot, the index and rank order of the website were compiled.
Because Googlebot uses links as navigation, websites with external links will get high priority. The more and more high quality links, the better the website ranking.
This is why links from other websites (backlinks) plays an important role in SEO.
There are people who want to raise their website rankings but are too lazy to create quality content and do marketing, instead they only rely on link building.
Link building is the support of website content, without having good content, you should not do link building. Because other than useless, the result can be a punishment from Google.
Good link building process is always related to marketing and content marketing. Not through spamming and use of bots or automation software.
There are several forms of backlinks that are disliked by search engines because they are often misused.
Here are some of them:
The links obtained in the above ways are usually of low quality. The maximum result you can get is a high ranking in the short term, then penalized by Google.
It is therefore better to avoid such techniques.
Just as with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.
It means like this.
Even if you have a good website and content, if you do off-page offensive optimization like the above techniques then you will not be spared the penalty.
Very there. Here's a quote from Bing.
If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.
To provide value, then you must have quality content. To show this value to others, you must do content marketing.
So content marketing is the main "source" backlink for you.
Some people say influential, some say only Google+ is influential, the rest says it has absolutely no effect.
So is it really important social media marketing?
Important.
Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to people.
As discussed earlier, in addition to having quality content you should also show this content to others. Therefore social media is the right place for this.
When others see your content, and are interested, they may return you recommending others to share, like, and so on.
This is why you should be active in social media to market your website.
We already know that backlinks are the main factor in off-page SEO. But not just any backlinks have a positive impact.
Here is a determinant ranking from outside the website.
Regarding placements, the best quality backlinks are placed inside the text. The term is contextual link.
This is because Google reads what the text is that surrounds the link and decides in what context the link is installed. As a result, your website will get points for those keywords.
However, the use of the same anchors over and over again will not have any more positive impact.
You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.
But not only that.
Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.
Too much use of one type of backlink will not give the optimum effect.
Logically, if we get a backlink naturally then the type of backlink will vary. This is why search engines use diversity as a factor.
Vice versa with positive sentiments that have a positive impact.
Social activity of a website can be seen one of them with a measuring instrument in the form of the number of share to social networking. But remember again with positive and negative sentiments.
This is influenced by several factors such as:
You need to know that search engines never issued an official list of factors that affect the rankings, because the above factors are obtained empirically.
Optimizing from within the website, or on-page SEO alone is often not enough to get high rankings in search results. Especially for a new website that has not had an audience, unless the competition keyword is low enough.
 |
| Image by: Pixbay |
Why backlinks are so important
To understand the importance of off-page SEO, I will explain a bit about the relationship between search engines and links.Search engines like Google have a bot in charge of crawling on the internet. Google's crawler is called Googlebot
Googlebot moves from website to website through links listed on every page of the website. From the data collected by Googlebot, the index and rank order of the website were compiled.
Because Googlebot uses links as navigation, websites with external links will get high priority. The more and more high quality links, the better the website ranking.
This is why links from other websites (backlinks) plays an important role in SEO.
The wrong link building strategy
Off-page SEO has a dark side in it.There are people who want to raise their website rankings but are too lazy to create quality content and do marketing, instead they only rely on link building.
Link building is the support of website content, without having good content, you should not do link building. Because other than useless, the result can be a punishment from Google.
Good link building process is always related to marketing and content marketing. Not through spamming and use of bots or automation software.
There are several forms of backlinks that are disliked by search engines because they are often misused.
Here are some of them:
- Exchanging links. A very popular way in the mid to late 2000s, exchanging links directly did not provide any positive benefits.
- Buying links & using backlink services. Buying links is indeed likely to raise the rankings quickly but usually will not last long because you will be subject to punishment from Google.
- Comments on blogs & forums. Links that you get from comments on blogs do not provide great benefits, as well as forums. But both are often the land of spam.
- Auto-approve link. All forms of links are not through moderation of the website owner. This means that the link immediately appears when you enter your website address.
- Using bot software. There are some software / tools that can be used to get links automatically, but the links you get are low quality and can actually damage the website.
- Private Blog Network. This means a set of blogs owned by 1 person who only functioned as a backlink field to their main website. Google is actively condemning blog networks like this.
- Spam. In any form, spamming techniques will not provide any positive benefits to you.
The links obtained in the above ways are usually of low quality. The maximum result you can get is a high ranking in the short term, then penalized by Google.
It is therefore better to avoid such techniques.
Just as with on-page SEO, quality is very influential. Even off-page SEO is more sensitive to quality.
It means like this.
Even if you have a good website and content, if you do off-page offensive optimization like the above techniques then you will not be spared the penalty.
The relationship between content and backlinks
Content = on-page, backlink = off-page. Is there a link between content and backlinks?Very there. Here's a quote from Bing.
If the value that you have worked so hard to instill in your site is evident to them, they will assist their own customers by linking back to your site. That, my friend, is the essence of link building.
To provide value, then you must have quality content. To show this value to others, you must do content marketing.
So content marketing is the main "source" backlink for you.
Social media and off-page SEO
The effect of social media on SEO is an endless debate.Some people say influential, some say only Google+ is influential, the rest says it has absolutely no effect.
So is it really important social media marketing?
Important.
Although it has nothing to do with SEO. Social media is one of the best ways to introduce your website to people.
As discussed earlier, in addition to having quality content you should also show this content to others. Therefore social media is the right place for this.
When others see your content, and are interested, they may return you recommending others to share, like, and so on.
This is why you should be active in social media to market your website.
Off-page SEO ranking factor
Off-page SEO is a game of website popularity. In determining the popularity of a website, Google uses various factors.We already know that backlinks are the main factor in off-page SEO. But not just any backlinks have a positive impact.
Here is a determinant ranking from outside the website.
1. Quality backlinks
A quality backlink gives a much stronger effect than a quality one. But what determines the quality of backlinks?- Reputation website
- Activity of the website
- Similar topics
- Back placement
- Links within the website
- Dofollow & nofollow
- Common language
- Age of backlinks
Regarding placements, the best quality backlinks are placed inside the text. The term is contextual link.
This is because Google reads what the text is that surrounds the link and decides in what context the link is installed. As a result, your website will get points for those keywords.
2. Anchor text in the backlink
Anchor text used in links is read by search engines as keywords. Your website gets extra points in the text used as an anchor.However, the use of the same anchors over and over again will not have any more positive impact.
You need to know if in 1 page there are 2 links to your website and both have different anchors, then Google uses the first anchor.
3. Number of backlinks
The more backlinks you get, the better.But not only that.
Quantity must be in line with quality. If you only get backlinks from websites that do not have a reputation, this is not counted as a positive factor.
4. Backlink diversity
There are several types of backlinks, one of which mentioned earlier is contextual link. In addition there are more blog comments, profiles, bio, widgets, advertorials, directories, etc.Too much use of one type of backlink will not give the optimum effect.
Logically, if we get a backlink naturally then the type of backlink will vary. This is why search engines use diversity as a factor.
5. Social reputation
Google can understand the sentiments in each comment. This means that every time your website appears then appears negative comments from others, will be bad.Vice versa with positive sentiments that have a positive impact.
6. Social activities
Websites that are active in social websites such as social media and social networking are popular.Social activity of a website can be seen one of them with a measuring instrument in the form of the number of share to social networking. But remember again with positive and negative sentiments.
7. Personal factors of the user
Since Google has implemented a personalized search, search results in the same keyword can be different for each Google account.This is influenced by several factors such as:
- Whether or not a user visits a website
- The level of user satisfaction of a website
- Country and language
- Has a website ever shared by a friend
You need to know that search engines never issued an official list of factors that affect the rankings, because the above factors are obtained empirically.
Comments
Post a Comment