What is SEO?

If you ever search the website on Google, Yahoo !, Bing, or other search engines, you will see a list of websites relevant to your search.

Search engines sort the search results rather than randomly, but based on the relevance and quality of the website.

There are many factors used by search engines to determine both of these factors.

This is what lies behind SEO.

SEO or Search Engine Optimization is an effort to optimize the website for search engines in order to get a better ranking in search results.

Search engines use certain algorithms to rank websites based on rankings.

By practicing SEO, it means that we customize our website to be friendly with the algorithm.

Why SEO is important for websites?

Since the existence of search engines like Google, almost everyone is searching for information online through search engines.

From data published by Google, websites that ranked first through the third get a cumulative total click of more than 50%.

The first rank itself gets more than 20%.

It shows how important SEO is to your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

Moreover, visitors from search engines are people who are hungry for information and want to buy products. If you have an online business, visitors from search engines will have the greatest conversion rate.

SEO is a part of inbound marketing which is a modern marketing technique in the digital age.

Inbound marketing, including SEO is the least costly marketing method compared to traditional marketing techniques.

The basic concept of SEO

Google (and other search engines) is a product. They want others to be satisfied with their services.
Users want the best searchable relevant websites to appear on the first page. That's why search engines always want to display the best results for each keyword a user enters.
So the essence of SEO is to make your website the best for the keywords you want.
Okay..so the best. But in what terms?

• Content presented

• Structure and navigation

• User satisfaction (User Experience / UX)

• Popularity

In this series of SEO guides we will learn how you can be the best of your rivals.

Can my website succeed without SEO?

Can!

By paying attention to the basic concepts of SEO above, you actually do not have to worry about SEO thinking. Not infrequently people who have a popular website without understanding SEO.

This is because search engines are now smart in assuming page structure and website quality.

SEO today is in practice more dominant as a marketing venture than a technical one.

But..

It's possible your website still needs a little more effort from you to be successful. Also by knowing SEO techniques you understand how to create a successful website.

Can I do SEO myself?

There are many people or companies that offer SEO services, but actually you can do SEO yourself without using services.

With a variety of SEO guides provided free of charge on the internet (including this guide), you can learn self-taught and apply it yourself.

You can save millions of dollars by doing your own optimization.

For an informational website that is simple structure, you most likely do not need to use SEO services and simply rely on this guide.

But if your website has a complicated structure like an online store or web-app, there is a possibility you need SEO services to simplify the structure to be friendly to search engines.

What should I learn?

There are several key components in SEO, these components that will determine how well your website is SEO. It is this component that determines the order of rankings in search engine results.

In short, here's what you need to learn to master SEO.

• Optimize website pages
• Keyword research
• Analyze the competition
• Create optimized content
• Build popularity, links, and reputation
• Conduct an audit of SEO performance.